SNS establishes global brand with low cost
SNS promotionMarketing is the use of social networking platforms or apps to share and spread goods, stores, and stores
A form of marketing in which trade, commodity related information or daily life content is used to achieve marketing purposes。SNS marketing can meet the different marketing strategies of enterprises and effectively reduce the marketing costs of enterprises。Cross-border e-commerce can promote to users through SNS platforms, shape corporate image and product promotion, and accurately push products according to user habits to achieve precise marketing of target users。Build a global brand for the company, increase awareness and save a lot of advertising expenses。
Accurately target customers
Social networks have a lot of information about users, and through the analysis of the content posted and shared by users, they can effectively judge the user's preferences, consumption habits and purchasing ability。In addition, with the development of mobile Internet, the proportion of social users using mobile terminals is increasing, and the location-based characteristics of mobile Internet will also bring great changes to marketing。
More timely information delivery
Where the consumers appear, the marketing communication activities of enterprises can appear there. Social media marketing is changing and even subverting the marketing model of the traditional era. The marketing activities of enterprises can be spread and promoted with the help of social media, and reach the target customer group with faster speed。
More intuitive to see the effect of advertising
The result of advertising input-output ratio in social media marketing platform, you can directly see your advertising effect through the broadcast/comments of your ads, you can also calculate your input-output ratio through data analysis background, timely adjustment of advertising strategy。
Higher return on investment
In social media, resources, funds, qualifications are no longer crucial, every enterprise is standing on the same starting line, everyone is competing for creativity, skills and the level of control of interpersonal relationships。Who can more quickly find their own supporters or fans among hundreds of millions of netizens, and can maintain the viscosity and goodwill of these fans, who can launch these "self-media" consciously help themselves to promote information。
Sales conversion rate greatly improved
Using social media marketing platforms, people are connected through contacts, and fans' loyalty and reputation for their long-term concerns will increase day by day。Advertising is also spread through a real "people", the rejection of advertising by people who get advertising information is greatly reduced, and it is easier to convert advertising into real sales performance。
Public opinion monitoring and market research can be conducted
The obvious advantage of social media is that it can help us carry out public opinion monitoring and market research at low cost through the characteristics of big data。With the popularity of social networks, the big data characteristics of social networks have been well reflected, and if enterprises can do a good job in the data analysis and processing of social networks, the brand communication degree and visibility can also be improved by leaps and bounds。
